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The ethical consumer

The ethical consumer

Some customers want the information to be able to purchase from brands that share their values. They have recognised the power they hold and are demanding transparency from businesses—in other words, they’re becoming ethical consumers.

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The Business of VR

The Business of VR

The Virtual Reality (VR) market is expected to explode by more than 400% over the next five years—and that might just be the beginning.

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What responsibility do influencers have?

What responsibility do influencers have?

This year, there will be an estimated 4.4 million Instagram posts using popular hashtags to denote advertising or promotion. Despite not existing just ten years ago, the “influencer” industry is growing at an alarming rate, and is changing the way we engage with brands online, what we perceive as “authentic” and the way we live.

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